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01/06/2011

Disney Launches New Technology-Fueled Stores

Changing tack is no small decision for retailers of any size. When Disney made the strategic decision to take back control of its stores, the iconic brand foresaw the opportunity to infuse Disney "magic" into local communities.

Dubbed "imagination parks," new technology-fueled stores allow guests to enhance their experience with interactive displays, a theater, parades, cast members and more.

Hear how and why Disney Stores has fully evolved to offer an exciting, immersive guest experience while boosting business efficiency. See how the next phase of this transformation features distributed commerce across store, online and mobile channels. This Super Session will showcase how Disney brings a comprehensive brand experience to entertain and amaze all ages.

The session titled "The Magic of the Disney Store: An Immersive Retail Experience" will feature a presentation by Stephen Finney, SVP global retail operations for the Disney Store, and Vice Beacom, group vice president for Oracle. It will take place on Tuesday, Jan. 11, at 9:45 am to 10:45 am in the main auditorium.