Disney Store will offer a selection of "Magical Friday" (Black Friday) deals earlier than ever this year, with select merchandise on sale beginning Monday, November 19, exclusively at DisneyStore.com. DisneyStore.com/magicalfridaydeals will reveal new sale items each day leading up to "Magical Friday" on Friday, November 23. Additional deals will then launch both in-store and online throughout Thanksgiving weekend.
This year, more than 150 Disney Store locations will open at midnight or have extended hours on "Magical Friday." With more stores opening at midnight, the retailer will cater to night owls and early birds looking to get the best deals.
The Fairy Godmother personal shopping services will be available via Twitter to help guests find the perfect gift on "Magical Friday." Chat live with Disney Store's guest services team on Twitter with #FairyGodmother. Updates and deals will be posted on Disney Store's Facebook as well. Guests can shop online anytime, anywhere from laptops/desktops, tablets or mobile phones.
DisneyStore.com was redesigned for the holidays, featuring a new "Magical Message Video" option. Guests can record and customize a special "Disney Magical Message" video to send along with their gift purchases for friends and family. Gift recipients receive an email notifying them of a special delivery, then once the gift arrives at their door, a card will provide them a site URL and a personal ID where they can view their personal message video, making gift giving even more special.
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