Tuesday, October 6, 2020
Opening Keynote: Purpose-Driven Analytics
With over 2,000 brands, 1.2 billion products sold every day, products sold in 187 countries and 300,000 employees worldwide, Nestle’s data and technology challenges can oftentimes come at massive scale. But despite its size, Nestle CIO Filippo Catalano and chief data and analytics officer Fancesco Marzoni reveal that the company prides itself for still being able to move at start-up speed.
CEO Fireside Chat: Leading With Purpose
After the opening keynote set the stage for the conference, WD40 Company CEO Garry Ridge took to the virtual stage with Analytics Unite co-chair and founder of Innovationedge Cheryl Perkins to expand on the event’s purpose-driven theme. Ridge has been in the corner office of the iconic lubrication brand for more than two decades and has a wealth of expertise on how to lead through both thick and thin times.
“When we came together, we said as an organization, number one, you have to have a dedication to people,” Ridge said when recounting his start as CEO. “Number two, you have to have a true purpose. Number three, you must have a compelling set of values. Four, you need a good strategy and a bold execution. And finally, you have to be a learning organization.”
The strategy that Ridge implemented across the organization helped WD40 Company increase its international presence and quadruple its revenue since he took the helm in 1997. His steadfast commitment to people and purpose not only fueled monumental success over the past 23 years, but it's been a calming influence on the organization during the current health crisis.
“Obviously there has been a seismic shift in consumer behavior,” Ridge said when asked about COVID-19's effect on the industry. “About 3.5 years ago, we made a conscious decision to make a significant investment in digital. We have invested millions in our digital assets, and we were very well positioned to welcome new buyers onto our e-commerce platforms. Our e-commerce businesses has just boomed.”
Having the foresight to proactively invest in digital assets set WD40 Company up to seamlessly meet changing consumer behavior during the pandemic. That customer-centric, forward-facing approach to strategic and technological investment was instilled from the top down, allowing the brand to not only preemptively prepare for an unknown future, but also be nimble enough to adjust on the fly.
Purpose-Driven Analytics: Charting a Course that's Right for Your Business
Think big. Act small. Scale fast. Easy enough, right? Ocean Spray CIO Jamie Head and Rick Davis, president of advisory firm The Davis Development Group, closed out Analytics Unite with a joint keynote, supported by what the pair cleverly titled: "Ocean's 5" that tracked Ocean Spray’s recent journey of evolving its critical cranberry-rating process through the use of neural technology.