Thanks to a host of digital touchpoints ― mobile, e-commerce social media, chatbots, in-store kiosks, etc. ― retailers have more information on consumers than ever before. However, the sheer magnitude of this data can often be overwhelming and become an obstacle to success rather than a driver.
By deploying sophisticated artificial intelligence solutions and execution engines retailers can discover shoppers’ wants and needs and seamlessly act upon demand. This Roadmap report provides a framework for utilizing these critical technologies to successfully communicate with consumers and power the ongoing digital transformation.