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06/10/2020

Drybar Names Liz Williams CEO

Lisa Johnston
Editor-in-Chief, CGT
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Liz Williams
Liz Williams

Liz Williams will join Drybar Holdings as CEO of the salon chain.

Most recently president of Taco Bell International at Yum Brands, Williams will oversee Drybar's 140+ retail shops, which include corporate and franchise operated locations.

At Yum Brands, she had responsibility for brand strategy, growth and performance of the business across 30 countries, and Taco Bell entered new markets such as Thailand, Australia, and New Zealand and also formed strategic master franchise agreements in Spain, Brazil, and India.

See also:Next-Gen Customer-Centric Stores

Prior to this role, Williams was the Taco Bell Global CFO, leading finance, strategy, IT and e-commerce, where she was responsible for all financial elements of the $11B business. She also spent a year at Yum, leading corporate strategy for the office of the CEO.

Before joining Yum, Williams spent six years with The Boston Consulting Group (BCG) as a principal in the Consumer and Retail practices in U.S. and Asian markets. Prior to that, she spent seven years at Dell Computer in various finance, brand marketing, and corporate sales positions.

Williams also serves as a board member for Stitch Fix.

"I am so thrilled to welcome Liz, our first female CEO, into the Drybar family," said Alli Webb, Drybar founder. "After 10 fulfilling and successful years in business, she will help usher in a new era for the brand and expand upon our vision both in the U.S. and internationally."