Dunkin’ Donuts Enters Conversational Commerce
Dunkin’ Donuts has made On-the-Go Mobile Ordering now available through Alexa, Amazon’s cloud-based voice service. With this new integration, DD Perks Rewards members can place a mobile order for Dunkin’ Donuts coffee, beverages, baked goods and breakfast sandwiches on an Alexa-enabled device, and then speed past the line for pick-up.
Customers who have a DD Perks account and an Amazon account can link them together in the Alexa app once they open the skill, with all ordering and payments happening within Dunkin’ Donuts’ mobile platform. When a customer places and submits an order through Amazon Alexa, they will be asked which location they would like it to be sent to and the time their order will be ready. Guests can order from saved Favorites they have previously ordered via the Dunkin’ Mobile App.
To start their order, shoppers need simply say, “Alexa, order from Dunkin’ Donuts.”
The new Dunkin’ Donuts Ordering skill for Alexa joins the Dunkin’ Donuts Quiz, first introduced on National Coffee Day last year. The Dunkin’ Donuts Quiz allows users with an Alexa-enabled device to enjoy a unique quiz that includes freshly brewed questions on everything from hot and iced coffee facts and the history of coffee, to Dunkin’ knowledge and donut trivia.
“Our integration with Amazon Alexa is our latest innovation to better serve members of our DD Perks program, which remains one of the fastest growing loyalty programs in the quick service restaurant industry, with nearly 8 million members,” said Stephanie Meltzer-Paul, Vice President, Digital and Loyalty Marketing for Dunkin’ Donuts U.S. “As a brand, we are always looking for ways to fit seamlessly into our guests’ daily routines and provide new levels of convenience and speed.”