E-Com Player Everlane Continues Its Physical Expansion

Tim Denman
Editor in Chief
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Everlane, the direct-to-consumer retailer known for its commitment to ethical manufacturing, transparent pricing, and sustainability, announced it is expanding its physical presence.

It plans to open its sixth brick-and-mortar location in Boston’s Seaport in the first half of 2020. Everlane currently has five retail locations in New York City's Soho, Williamsburg in Brooklyn, San Francisco's Mission District, Stanford Shopping Center in Palo Alto, and Venice in Los Angeles. 

“Everlane is revolutionizing sustainable and transparent retail,” says Todd Norley, VP, leasing, WS Development. “By empowering the modern-day shopper with knowledge of how its products are created, Everlane is building a deeper connection with its customers and creating a more meaningful shopping experience that extends beyond the four walls of its shops.”

Everlane launched exclusively online in November 2011 with the mission to provide consumers with well-designed, high-quality clothing and accessories at an approachable price point — while simultaneously encouraging them to stay informed and educated on product origins. By cutting out the middleman and sharing the true cost and markup of each product, Everlane has become a distinguished leader in the transparent retail space and a disruptor in the high-end clothing industry.

Spanning 2,300 square feet, Everlane’s Seaport location will feature the brand’s signature minimalist design with a focus on bringing their transparent values to life through in-store education on their supply chain and a focus on service and experience.