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For retailers who want guidance on marketing strategies for the fourth quarter, here are a few key steps for holiday success.

Beauty retailers Sephora and Ulta have made a living through services and letting consumers’ try-before-they-buy. As they reopen amid COVID-19, RIS looks at two tech areas they are using to respond to altered shopping behaviors.

After decades of operating solely via direct mail, the company has spent the last five years shifting efforts toward e-commerce. In February it became one of the first to test a new personalization platform to increase its subscriber base.

The Home Depot has had doubled app downloads, tripled email engagement, and uninterrupted record-level web traffic. Yet, while sales from digital platforms jumped 80%, increased operating costs from expanded worker benefits hurt profits. Find out more.

While there isn’t a crystal ball to see how the industry will be fully impacted, there are certain strategies retailers can employ now to successfully pivot their marketing.

The Volumental Engage marketing personalization platform helps retailers leverage this type of data by building e-commerce experiences, promotional marketing content, retargeting and loyalty programs.

Department stores are racing to master omnichannel in their efforts to win customer loyalty.

Every retailer wants to customize the shopping experience, but very few have achieved a level of personalization that is both desirable and seamless across channels. According to a recent survey, these retailers have come closest.

The Vitamin Shoppe is rolling out interactive digital kiosks to drive in-store sampling of new products. Find out how they engage the shopper, while providing data to the retailer.

New proprietary technology allows the retailer to personalize e-mail communication with shoppers both pre- and post-deployment. Find out how this unique technology works and how the retailer plans to leverage it.

The FBI is investigating allegations that employees from one of Walmart’s technology suppliers was illegally monitoring the retailer’s e-mail communication.

Learn how a new retail cloud platform transforms email marketing by bringing the scale of an ESP together with triggered and fully personalized promotional emails.