It’s become progressively harder for retailers to connect online activity back to their customer file in order to leverage their ESP in the way they think they're using it. Find out what you can do.
Customer loyalty is a fleeting and difficult task for retailers trying to keep up with the constantly evolving customer mindset. Examine tactics to keep shoppers coming back for more.
Starbucks hones in on developing digital relationships with occasional shoppers and launches a new labor routine, moving from a one-size fits all deployment plan to a dynamic store specific solution. Learn the details of the coffee giant's latest strategies.
Lululemon Athletica is crushing it, but it's just warming up. The athletic apparel retailer is fueling traffic growth and nearly doubled its email file, but it has more plans in store. Here are the six ways lululemon will run with its momentum.
This Roadmap report provides a framework for utilizing sophisticated artificial intelligence solutions and execution engines to successfully communicate with consumers and power the ongoing digital transformation.
What if you could not only save the sale, but reengage shoppers when items are out-of-stock online? Uncover how this outdoor sporting goods retailer uses an e-commerce service to make its marketing more personal with the added benefits of improving its assortment planning.
Email addresses enable truly personalized, omnichannel marketing. Learn how this simple capture is still at the heart of personalization in retail in this month's Insider's Insight.
Integrated marketing combines multiple marketing elements to achieve an objective more efficiently and effectively. Here are six steps to developing a successful integrated marketing strategy.
