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While there isn’t a crystal ball to see how the industry will be fully impacted, there are certain strategies retailers can employ now to successfully pivot their marketing.

After decades of operating solely via direct mail, the company has spent the last five years shifting efforts toward e-commerce. In February it became one of the first to test a new personalization platform to increase its subscriber base.

The Volumental Engage marketing personalization platform helps retailers leverage this type of data by building e-commerce experiences, promotional marketing content, retargeting and loyalty programs.

Department stores are racing to master omnichannel in their efforts to win customer loyalty.

Every retailer wants to customize the shopping experience, but very few have achieved a level of personalization that is both desirable and seamless across channels. According to a recent survey, these retailers have come closest.

The Vitamin Shoppe is rolling out interactive digital kiosks to drive in-store sampling of new products. Find out how they engage the shopper, while providing data to the retailer.

Download this special report to discover how providing an engaging, tailored experience requires a mix of new-school tech and old-school knowhow.

This Roadmap report provides a framework for utilizing sophisticated artificial intelligence solutions and execution engines to successfully communicate with consumers and power the ongoing digital transformation.

Starbucks hones in on developing digital relationships with occasional shoppers and launches a new labor routine, moving from a one-size fits all deployment plan to a dynamic store specific solution. Learn the details of the coffee giant's latest strategies.

Was Build-A-Bear Workshop's "Pay Your Age Day" event its most successful failure?

The FBI is investigating allegations that employees from one of Walmart’s technology suppliers was illegally monitoring the retailer’s e-mail communication.

Integrated marketing combines multiple marketing elements to achieve an objective more efficiently and effectively. Here are six steps to developing a successful integrated marketing strategy.