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A collection of news, articles and other featured content about E-mail.

This Holiday Season Will Be Retailers’ Most important One Yet

For retailers who want guidance on marketing strategies for the fourth quarter, here are a few key steps for holiday success.

The Tech Ulta Beauty & Sephora are Banking on to Reimagine the Beauty Industry

Beauty retailers Sephora and Ulta have made a living through services and letting consumers’ try-before-they-buy. As they reopen amid COVID-19, RIS looks at two tech areas they are using to respond to altered shopping behaviors.

After decades of operating solely via direct mail, the company has spent the last five years shifting efforts toward e-commerce. In February it became one of the first to test a new personalization platform to increase its subscriber base.

The Home Depot has had doubled app downloads, tripled email engagement, and uninterrupted record-level web traffic. Yet, while sales from digital platforms jumped 80%, increased operating costs from expanded worker benefits hurt profits. Find out more.

While there isn’t a crystal ball to see how the industry will be fully impacted, there are certain strategies retailers can employ now to successfully pivot their marketing.

The Volumental Engage marketing personalization platform helps retailers leverage this type of data by building e-commerce experiences, promotional marketing content, retargeting and loyalty programs.

The Vitamin Shoppe is rolling out interactive digital kiosks to drive in-store sampling of new products. Find out how they engage the shopper, while providing data to the retailer.

Every retailer wants to customize the shopping experience, but very few have achieved a level of personalization that is both desirable and seamless across channels. According to a recent survey, these retailers have come closest.

New proprietary technology allows the retailer to personalize e-mail communication with shoppers both pre- and post-deployment. Find out how this unique technology works and how the retailer plans to leverage it.

Department stores are racing to master omnichannel in their efforts to win customer loyalty.

Although the products in your local supermarket are always changing, the basic technology has remained pretty much the same since the invention of the bar code. But disruption is currently underway in the grocery segment, according to findings in a study done by the research firm Carbonview. What emerges from the data is a rebooting of the pillars of food retailing.

At first, Donald Trump seemed the obvious choice to represent the retail industry in the White House, because he sells his own offshore-made products. But the more I thought about it the more I realized Hillary Clinton has good retail tech strengths, too, such as mad e-mail skills that few people knew she possessed. So, here are some criteria to consider when voting in November about who to select to represent retail in the White House for the next four years, god help us.

This platform connects live customer data, and sends personalized emails based on buying their buying patterns.

With an increasingly crowded online marketplace, gaining long-term shopper loyalty is becoming more and more difficult — but it is not impossible. See which online retailers have joined the likes of Amazon and QVC as the sites that shoppers return to, and buy from, again and again.

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