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The Tech Ulta Beauty & Sephora are Banking on to Reimagine the Beauty Industry

Beauty retailers Sephora and Ulta have made a living through services and letting consumers’ try-before-they-buy. As they reopen amid COVID-19, RIS looks at two tech areas they are using to respond to altered shopping behaviors.

How OCM Used Personalization to Drive Repeat Sales

After decades of operating solely via direct mail, the company has spent the last five years shifting efforts toward e-commerce. In February it became one of the first to test a new personalization platform to increase its subscriber base.

Home Depot’s Online Engagement Skyrockets, but so do Operating Costs

The Home Depot has had doubled app downloads, tripled email engagement, and uninterrupted record-level web traffic. Yet, while sales from digital platforms jumped 80%, increased operating costs from expanded worker benefits hurt profits. Find out more.

4 Retail Marketing Strategies to Adopt During COVID-19

While there isn’t a crystal ball to see how the industry will be fully impacted, there are certain strategies retailers can employ now to successfully pivot their marketing.

New Personalization Platform Helps Footwear Retailers Find the Perfect Fit

The Volumental Engage marketing personalization platform helps retailers leverage this type of data by building e-commerce experiences, promotional marketing content, retargeting and loyalty programs.

The Vitamin Shoppe Finds a Next-Gen Way to Pass Out Samples

The Vitamin Shoppe is rolling out interactive digital kiosks to drive in-store sampling of new products. Find out how they engage the shopper, while providing data to the retailer.

Top 10 Retailers That Do Personalization Best

Every retailer wants to customize the shopping experience, but very few have achieved a level of personalization that is both desirable and seamless across channels. According to a recent survey, these retailers have come closest.

Overstock Goes Live With Next-Gen E-Mail Personalization

New proprietary technology allows the retailer to personalize e-mail communication with shoppers both pre- and post-deployment. Find out how this unique technology works and how the retailer plans to leverage it.

Top 10 Department Stores: Who Made the Cut?

Department stores are racing to master omnichannel in their efforts to win customer loyalty.

Grocery Disrupted: Dawn of the Digital Grocer

Although the products in your local supermarket are always changing, the basic technology has remained pretty much the same since the invention of the bar code. But disruption is currently underway in the grocery segment, according to findings in a study done by the research firm Carbonview. What emerges from the data is a rebooting of the pillars of food retailing.

Clinton Versus Trump in the Battle for Retail Tech

At first, Donald Trump seemed the obvious choice to represent the retail industry in the White House, because he sells his own offshore-made products. But the more I thought about it the more I realized Hillary Clinton has good retail tech strengths, too, such as mad e-mail skills that few people knew she possessed. So, here are some criteria to consider when voting in November about who to select to represent retail in the White House for the next four years, god help us.

Celerant Technology Has New Marketing Automation Platform

This platform connects live customer data, and sends personalized emails based on buying their buying patterns.

Top 10 Retailers Shoppers Return to Again and Again

With an increasingly crowded online marketplace, gaining long-term shopper loyalty is becoming more and more difficult — but it is not impossible. See which online retailers have joined the likes of Amazon and QVC as the sites that shoppers return to, and buy from, again and again.

5 Reasons Consumer Messaging Apps Are NSFW (Not Suitable for Work)

Are you putting your business at risk with consumer messaging apps and texting? See why it's time to consider a secure, enterprise alternative today.