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After decades of operating solely via direct mail, the company has spent the last five years shifting efforts toward e-commerce. In February it became one of the first to test a new personalization platform to increase its subscriber base.

The Home Depot has had doubled app downloads, tripled email engagement, and uninterrupted record-level web traffic. Yet, while sales from digital platforms jumped 80%, increased operating costs from expanded worker benefits hurt profits. Find out more.

While there isn’t a crystal ball to see how the industry will be fully impacted, there are certain strategies retailers can employ now to successfully pivot their marketing.

The Volumental Engage marketing personalization platform helps retailers leverage this type of data by building e-commerce experiences, promotional marketing content, retargeting and loyalty programs.

The Vitamin Shoppe is rolling out interactive digital kiosks to drive in-store sampling of new products. Find out how they engage the shopper, while providing data to the retailer.

Every retailer wants to customize the shopping experience, but very few have achieved a level of personalization that is both desirable and seamless across channels. According to a recent survey, these retailers have come closest.

New proprietary technology allows the retailer to personalize e-mail communication with shoppers both pre- and post-deployment. Find out how this unique technology works and how the retailer plans to leverage it.

Department stores are racing to master omnichannel in their efforts to win customer loyalty.

This platform connects live customer data, and sends personalized emails based on buying their buying patterns.

With an increasingly crowded online marketplace, gaining long-term shopper loyalty is becoming more and more difficult — but it is not impossible. See which online retailers have joined the likes of Amazon and QVC as the sites that shoppers return to, and buy from, again and again.