New proprietary technology allows the retailer to personalize e-mail communication with shoppers both pre- and post-deployment. Find out how this unique technology works and how the retailer plans to leverage it.
The FBI is investigating allegations that employees from one of Walmart’s technology suppliers was illegally monitoring the retailer’s e-mail communication.
This Roadmap report provides a framework for utilizing sophisticated artificial intelligence solutions and execution engines to successfully communicate with consumers and power the ongoing digital transformation.
Learn how a new retail cloud platform transforms email marketing by bringing the scale of an ESP together with triggered and fully personalized promotional emails.
Starbucks hones in on developing digital relationships with occasional shoppers and launches a new labor routine, moving from a one-size fits all deployment plan to a dynamic store specific solution. Learn the details of the coffee giant's latest strategies.
Integrated marketing combines multiple marketing elements to achieve an objective more efficiently and effectively. Here are six steps to developing a successful integrated marketing strategy.
Lululemon Athletica is crushing it, but it's just warming up. The athletic apparel retailer is fueling traffic growth and nearly doubled its email file, but it has more plans in store. Here are the six ways lululemon will run with its momentum.
It’s become progressively harder for retailers to connect online activity back to their customer file in order to leverage their ESP in the way they think they're using it. Find out what you can do.
