Every retailer wants to customize the shopping experience, but very few have achieved a level of personalization that is both desirable and seamless across channels. According to a recent survey, these retailers have come closest.
New proprietary technology allows the retailer to personalize e-mail communication with shoppers both pre- and post-deployment. Find out how this unique technology works and how the retailer plans to leverage it.
The FBI is investigating allegations that employees from one of Walmart’s technology suppliers was illegally monitoring the retailer’s e-mail communication.
This Roadmap report provides a framework for utilizing sophisticated artificial intelligence solutions and execution engines to successfully communicate with consumers and power the ongoing digital transformation.
Starbucks hones in on developing digital relationships with occasional shoppers and launches a new labor routine, moving from a one-size fits all deployment plan to a dynamic store specific solution. Learn the details of the coffee giant's latest strategies.
Learn how a new retail cloud platform transforms email marketing by bringing the scale of an ESP together with triggered and fully personalized promotional emails.
The mountain of educational sessions offered during the four days of NRF have been divided into seven tracks to make it easier for attendees to pinpoint the most valuable content for them.
Integrated marketing combines multiple marketing elements to achieve an objective more efficiently and effectively. Here are six steps to developing a successful integrated marketing strategy.
