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It’s become progressively harder for retailers to connect online activity back to their customer file in order to leverage their ESP in the way they think they're using it. Find out what you can do.

Customer loyalty is a fleeting and difficult task for retailers trying to keep up with the constantly evolving customer mindset. Examine tactics to keep shoppers coming back for more.

Was Build-A-Bear Workshop's "Pay Your Age Day" event its most successful failure?

Download this special report to discover how providing an engaging, tailored experience requires a mix of new-school tech and old-school knowhow.

Starbucks hones in on developing digital relationships with occasional shoppers and launches a new labor routine, moving from a one-size fits all deployment plan to a dynamic store specific solution. Learn the details of the coffee giant's latest strategies.

Lululemon Athletica is crushing it, but it's just warming up. The athletic apparel retailer is fueling traffic growth and nearly doubled its email file, but it has more plans in store. Here are the six ways lululemon will run with its momentum.

What if you could not only save the sale, but reengage shoppers when items are out-of-stock online? Uncover how this outdoor sporting goods retailer uses an e-commerce service to make its marketing more personal with the added benefits of improving its assortment planning.

Email addresses enable truly personalized, omnichannel marketing. Learn how this simple capture is still at the heart of personalization in retail in this month's Insider's Insight.

Department stores are racing to master omnichannel in their efforts to win customer loyalty.

This Roadmap report provides a framework for utilizing sophisticated artificial intelligence solutions and execution engines to successfully communicate with consumers and power the ongoing digital transformation.

Today’s successful triggered email program integrates multiple components into an identification, insight and interaction ecosystem. If you think top retailers to have the technology in place to make this happen, think again. Hear the surprising results from a study of 50 top retailers.

GameStop has gone live across its 4,000-store chain with a cutting-edge communication tool designed to save staff time and trim expenses. See how the new solution is taking GameStop’s operations to the next level.