While it’s unclear how much of the pandemic-prompted digital disruption has staying power, it’s safe to say consumers have gotten a taste of the potential of tech-enabled convenience, and they like what they see.
As we exit the pandemic, we tapped into the power of the CGT/RIS Executive Council for a look at today’s new consumer, as well as insight into how both brands and retailers can transform them into loyal buyers through technology.
With more than three decades of global retail experience, Richard Widdowson can say with confidence that things in business are not always as clear-cut as they seem — but that doesn’t mean the industry couldn’t stand to simplify a bit.
Consumers expect brands to understand their unique lives and needs and respond with customized solutions. If the experience they encounter on their journey is poor, or if they can’t find the brand they are looking for, they won’t hesitate to switch brands.
We spent some time chatting with Forhez, who also serves as a co-chair of the CGT/RIS Executive Council, about what may be the most exciting and challenging consumer the industry has ever been responsible for serving.
We caught up with the CGT/RIS Executive Council member to learn more about how Newell is navigating the latest stage of the pandemic, as well what changes Sigrist sees sticking around once we’re past it.
Digital transformation as we've been doing it is not enough. It won't deliver the innovation and operational resilience needed to win in today’s constant change and challenge. Companies that can embrace systems thinking will accelerate value from their digital transformations.
For those that survive and thrive post 2020, technology will be at the heart of all parts of the business. To stay ahead, retailers need to know the hot trends for 2021. You don’t want to miss industry insider Justin Honaman’s 8th annual look at the top retail tech trends to watch in the New Year.