Family Dollar Launches Monitors Shopper Behavior

Family Dollar launched an in-store shopper behavior monitoring system using video and advanced analytics in 20 of its stores, measuring customers’ real-time interactions with designs, displays and promotions. The system then generates quantifiable metrics showing how many shoppers visited each location, and which brands were most effective in engaging and converting them to purchase. The ShopperGauge Retail Learning Lab uses a combination of 24/7 digital video monitoring with interpretive software to measure traffic, dwell time and shopper engagement with pre-identified points, coolers, displays or shelves, combined with digital sensors to measure actual product takeaway from the display or shelf. In addition, real-time shopper movement data is captured at entry, aisle, endcap, shelf, off-shelf and checkout locations to provide a more complete picture of store traffic.
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