Fashion Retailer rue21 Moves to Improve the Customer Experience

Jamie Grill-Goodman
Editor in Chief
Jamie goodman

Fast fashion specialty retailer rue21 is moving to create multiple fulfillment options for its customers moving into 2019. To accomplish this, rue21 has selected several of Kibo’s solutions, including buy-online, pickup in-store (BOPIS) as well as Kibo Order Management (OM) solution and in-store associate training. The retailer plans to implement the solutions in early 2019.

The OM solution with inventory tracking capabilities will allow the fashion retailer to seamlessly integrate with its existing inventory system solution and ERP system. Additionally, rue21 will also look to provide online shoppers with broader delivery options such as BOPIS, to help drive traffic into local stores. With increased in-store traffic, rue21 hopes to be able to drive motivated shoppers into its local retail stores, further incentivizing them to make additional purchases.  

Once the retail tech is implemented, rue21 expects to be able to fulfill orders from the location that best suits the retailer’s business needs and delivers the optimal customer experience. 

“We selected Kibo because of the company’s strength in offering an out-of-the-box solution which minimizes implementation time, as well as the company’s collaborative approach for implementation and help in designing highly-effective process flows,” said Steve Lyman, SVP of Supply Chain at rue21. “With Kibo, we look forward to offering our shoppers a true omniinventory experience and improving their shopping journey at rue21.”


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