Find Out What's Happening at SOURCING at MAGIC Next Week

SOURCING at MAGIC will be in Las Vegas at The Las Vegas Convention Center from Feb. 20—23, 2017. With more than 40 countries represented, SOURCING at MAGIC offers an incredible source of inspiration, education and resources that keeps the fashion industry moving and drives businesses forward.

Below are a few show highlights:

Roll out the red carpet for Hollywood
Costume designers Kairo Courts from TV series "Atlanta" and Tiffany Hasbourne from HBO´s "BALLER'S" will host a chat about using fashion to tell a story, create a character, and set trends.
Wed., Feb. 22, Booth 62100, LVCC North Hall: Costume Design: Character, Trends, and Branding for Television

President Trump seminar
With President Trump now firmly in office, SOURCING at MAGIC will take a look at how the Trump administration may impact various free trade agreements and international trade relationships. Experts will analyze these issues and the cause and effect between the supply chain and recent challenges in the global economy, such as the elimination of TPP, the continued rise of costs in China and trade issues between the U.S. and China.
Tues., Feb. 21 at 1:00, Room N251, LVCC: Post Election: Trump and Trade

Wearable tech is still hot, hot, hot
Join Sylvia Heisel (fashion designer, creative director HEISEL), Peter Sylvester (LIDT, associate producer sports and FitnessTech and FashionWare), Cliff Ulrich (product innovation manager, Richline Group) to discuss how the next line of wearables is both functional but fashionable.

The first round of connected jewelry was so heavy that you needed Schwarzenegger biceps to wear but with the innovative new chips and sleek design, accessories are experiencing resurgence. This chat will touch upon the next wave of connected accessories and the challenges of manufacturing.
Tues., Feb. 21 at 4:00, BOOTH 62100, LVCC North Hall: Safety, Connectivity and Bling

Also, witness live demonstrations of the latest technology innovations featuring: Fabric printing, 3D printing, production automation at our Wearable Technology Showcase, LVCC North Hall, Booth 66800

Africa: focus continent
Over the past few years, serious interest in African countries as a major sourcing destination for apparel has grown. With the recent renewal of the African Growth and Opportunity Act (AGOA) through 2025, which allows certain countries in sub-Saharan Africa duty-free access to the United States market, the buzz around Africa has become even louder.

Visit the African Pavillion with more than 11 countries represented, see our African Fashion Gallery and enter to win an African Safari.

Learn why is fashion sourcing is shifting to Africa and what are the innovative and socially responsible producers offering? And how does the AGOA Free Trade Act benefit U.S. companies producing fashion in Africa? Our seminar: Challenges and Opportunities in AFRICA Seminar will provide the answers.
Tues., Feb. 21 at 3:30 IN LVCC, Room N251

For a full list of all seminars at MAGIC, click here.

Urban artist Justin Pierce joins SOURCING at MAGIC for the first time. He will be painting on the show floor.

Japanese Artist Momoko Katsuragawa will also be live painting in the Japan Pavilion.

Trend and color areas:
See Fabric Trend Galleries, featuring show floor exhibitors and trends for S/S '18 by Fashion Snoops. Morphew/Paradox NYC will be providing attendees with insight on vintage prints, embellishments and shape concepts from around the world in a new trend display, and Pantone returns with a new Color of the Year for 2017: Greenery.

Footwear at SOURCING at MAGIC
Footwear at SOURCING at MAGIC is the only show created for brands and retailers to source their production directly from factories around the globe. The show is located alongside our international footwear show, FN PLATFORM. Footwear specific countries include: China, Ethiopia, India, Mexico, Philippines, South Africa, Taiwan, Turkey and Vietnam.

SOURCING at MAGIC is the fashion industry's link to the entire global supply chain. This incredible source of inspiration, education, innovation and resources is what keeps fashion moving. With over 40 countries represented, this must-see destination attracts designers, brands and retailers alike to discover what they need to move their business forward..

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