Foot Locker Goes Live With Store of the Future in NYC

Tim Denman
Editor in Chief
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Foot Locker’s Washington Heights, NYC, community-based Power Store features a full suite of immersive capabilities for consumers to experience, including an activation space. The 9,000 square foot store is also the first among Foot Locker stores to showcase Nike App at Retail digital technology, bringing consumers digitally-led experiences and services in-store through the Nike App.

"The launch of the Washington Heights Community Power Store serves as an opportunity for us to enhance the in-store customer experience by working in tandem with one of our strongest partners, Nike," said Frank Bracken, VP general manager, Foot Locker & Kids Foot Locker US. "We're focused on creating immersive brand connections that are authentically tied to the neighborhoods we serve. By partnering with Nike, we're able to offer our customers a seamless and friction-less retail experience that will serve and engage the Washington Heights community beyond traditional brick and mortar capabilities."

The experiential store will provide full-family shopping for men, women and kids, from footwear to apparel and accessories from top athletic brands including Nike, Jordan, Converse, adidas, Puma and more. As a part of Foot Locker's "Home Grown" initiative, the store will also feature a curated group of local brands Foot Locker has partnered with to sell exclusive and limited-release products, such as Perico Limited, Lyfestyle NYC and Triangula Swag.

Foot Locker currently operates Power Stores in Detroit, Philadelphia, London, Liverpool and Hong Kong and is expected to open more than a dozen new Power Store locations across its family of brands in 2019. Upcoming stores are planned for communities in Los Angeles and Vancouver.

The Nike App at Retail is the NikePlus members' ultimate shopping companion, that provides personalized content, exclusive access to products, and services like Nike Scan to learn and check inventory, and reserve online & pickup in-store. In-store experiences include a NikePlus "Unlock Box" and a first-of-its-kind NikePlus "Shoecase." The "Unlock Box" will serve as a vending machine where members can unlock free limited-edition items, while the "Shoecase" will provide members with early access to coveted sneaker releases.

To celebrate the opening, Foot Locker – in partnership with Nike – will host a series of events, activations and appearances for Foot Locker VIP members, NikePlus members and the local community.