The Future State of BOPIS and Curbside Pickup
Buy-online-pickup-in-store (BOPIS) and curbside pickup have skyrocketed in popularity since the onset of the pandemic. The flexible fulfillment options provide convenience for shoppers and additional revenue streams for retailers, providing a win/win opportunity and cause for celebration.
But the fulfillment option is not without its challenges and retailers must continue to invest in technology and adjust their operations to meet changing market demands. Read on to discover how your peers are meeting these challenges head-on and benchmark your current in-store fulfillment capabilities and investment roadmap against the industry’s best.