Getting Ahead Of the Demand Shift: How to Win In the Future of Selling


More than half of brands report they’re struggling to satisfy consumer demand for home delivery and buy-online-pickup-in-store — and, of course, most live in fear that a single failure to meet fulfillment expectations could lead to the loss of a customer for life.

In the recent “Anticipatory Analytics Help Retailers Adapt to the New Normal” webinar, RIS explored the hottest tech trend helping aid today’s retailers in managing demand, promotions, fulfillment, assortment and more. As part of this, we examined how forward-thinking retailers can get started on their journey to advanced analytics success and the potential benefits in terms of improved availability, margin and lifetime consumer value.

Read on for an edited version of the transcript and all of the presentation slides, including comprehensive research from Forrester Research on the future of selling.