Giant Eagle Launches myPerks Loyalty Program
Giant Eagle has launched a pilot of its new myPerks loyally program in Canton, Ohio.
The grocer’s new multi-tier loyalty program provides a $1 reward for every 50 perks earned at Giant Eagle, Market District and GetGo. Shoppers are also able to earn perks during transactions when they are redeemed – a benefit not available in the fuelperks+ program – and will have the perks expiration period extended to at least 90 days.
The program is also the “first multi-tier loyalty program introduced by a major U.S. supermarket,” the grocery chain said.
Canton customers who earn 2,500 qualifying perks within a six-month earning period unlock the myPerks Pro tier, enabling them to earn 50% more perks on groceries, retailer gift cards, gasoline, prescriptions and more.
“The myPerks program was born of our recognition that more and more families across our communities need additional value to help them through challenges faced by the pandemic,” said Giant Eagle spokesperson Dan Donovan. “By shifting to a ‘dollars off’ reward structure, we make it easier for our guests to redeem their rewards whenever it is most convenient for them.”
The new loyalty program is a critical component of the enhanced shopping experience Giant Eagle is introducing to its Canton, Ohio community. In addition to myPerks, the retailer also lowered prices on thousands of items throughout the store and launched a robust digital rewards platform:
Everyday prices have been lowered on more than 2,000 items across the store, including important grocery staples. Canton shoppers who activate a digital account with Giant Eagle by visiting GiantEagle.com/myPerks will receive access to special savings events through the holidays and receive a 5% discount on more than 3,500 Giant Eagle store brand items purchased through the end of the year, creating an opportunity for additional savings every time they shop.
Giant Eagle will gauge the popularity of myPerks among customers in the coming weeks as it evaluates potential opportunities to introduce the program to additional markets it serves.