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06/11/2021

Giant Eagle’s myPerks Loyalty Pilot: Behind the Scenes

a store front at day

Loyalty programs hold a tremendous amount of value, but the ability for a retailer to unlock the power of those little plastic keychains accelerates when artificial intelligence helps create true personalized experiences.

Giant Eagle’s Justin Weinstein recently provided a look behind the scenes at the grocer’s myPerks loyalty program pilot, sharing learnings as the company works to build it out. Read on to learn how Giant Eagle is pivoting myPerks to serve as a platform that provides value to consumers through reward currency, gamification, personalized savings, content and more — all while keeping their privacy concerns at the forefront.