Global Children’s Wear Brand Jacadi Banks on Personalization to Increase Customer Lifetime Value and Loyalty
the Editors of RIS
Jacadi, a brand which reinvents and passes on the magic of childhood, is no newcomer to the retail industry. Founded in France in 1976, Jacadi now has 270 stores in 39 countries around the globe. With millions of visitors each year, one of the company’s main goals is to ensure that each person has an experience and user journey that really resonates.
Jacadi leverages the power of personalization to get them closer to their customers and new onsite visitors, helping the retailer to achieve this goal. Jacadi has also found that personalization is an important driver to increasing relevancy of every customer engagement.
“Jacadi sought a partner that was well established in the retail and fashion business and, in a short space of time, Qubit has proven its ability,” says Delphine Audibert, digital director at Jacadi. “We’re already demonstrating to the rest of the business the impact personalization can have on the bottom line. With a five times return on investment already, we’re excited to push the boundaries of the technology even further.”
The Jacadi team wanted to consolidate their existing technology stack and have a solution that could give them more visibility about the experiences and strategies deployed. Through the use of product recommendations, social proof and urgency messaging, Jacadi has already delivered on their personalization goals.
Social proof is an important part of the overall personalization strategy because it
helped Jacadi to boost average order values. Using social proof on the product landing page (PDP) is an incredibly effective technique in giving customers the nudge they might need to convert. Utilizing the “wisdom of the crowd,” Jacadi can offer that little bit of context, or “Coup de coeur du moment” (translation: favorite of the moment), to reassure the customer.
- Results: 3.6% uplift in CVR and 7% uplift in RPV
Product recommendations are used across the retailer’s e-commerce website to increase the relevancy of what’s on sale and boost average order value. By using product recommendations on the PDP, Jacadi is able to show the visitor similar items to the one they are showing intent for.
- Results: 3.6% uplift in CVR and 1.77% uplift in RPV
In addition to product recommendations on the PDP, Jacadi has also deployed the
strategy on the product listing page (PLP). Qubit’s personalization technology is able to learn what the visitor might be interested in and automates the merchandising of this placement on the website. When on the PLP, the customer is immediately presented the most relevant products for them.
- Result: 3.2% uplift in RPV
Low stock pointers are used to ensure customers don’t bounce from a product page
without first securing an item in their basket. By programmatically displaying the stock levels of items, Jacadi makes sure its shoppers aren’t disappointed by missing out.
- Results: 4.5% uplift in CVR and 6.6% uplift in RPV
“Giving our customers the most relevant context, recommendations and insights at every point of their visitor journey is an incredibly exciting thing to be able to do, Audibert explained. “With millions of visitors across multiple channels each year, being able to add timely and consistent messaging is truly building customer loyalty.”
Looking Ahead to a Bright Future
In 2020, the Jacadi team wants to build on the existing personalization program and get even closer to their customers. To do this it will deploy Qubit Visitor Pulse to
explicitly understand the intentions of visitors in order to badge future products across the website, and in the same session. Through unrivaled access to its customer data, the company and team are now armed to create segmentation strategies, so that the experiences delivered are always relevant. With an easy-to-use tool, Jacadi can put personalization at the center of its strategy and ensure they are always delivering against the changing demands and expectations of their discerning customers.