He May Have Lost to Mayweather, but Conor McGregor Plans to Win in Apparel


Following his debut in the world of competitive boxing, UFC champion Conor McGregor plans to next conquer the fashion world. McGregor has officially partnered with the custom clothing brand David August in creating August McGregor, a new men's wear label offering complete modern suiting, sportswear and accessories inspired by McGregor's iconic style. The diffusion brand is the first ready to wear offering by the luxury designer and the first apparel venture by McGregor.

"Fashion is something that I am truly passionate about, and I am excited to share exactly that with my fans by giving them a chance to share my iconic looks," commented McGregor. "David and I have worked together for more than a few years, and I am proud of the brand and signature styles we have created." He adds, "We casually chatted about doing a line together but we finally got serious over the past several months. I know the public will love what lies ahead." Suiting complete with shirts and accessories will start at $650 retail, with suits ranging from $500–$1,200. Designed and priced to appeal to millennials who follow McGregor's sartorial style, the premiere collection will consist of a minimum of 10 looks.

David Heil, CEO and creative director for David August, said, "In helping our celebrity and athletic clients use fashion as a platform to build their brand, I saw the potential to reach a wider audience for everyone involved. Our custom designs are expensive, so we now have a chance to engage someone younger. We will make this easy and affordable without sacrificing quality or fit. I want every guy to experience the same power and confidence as Conor does whenever he's wearing one of our suits."

August McGregor's Spring /Summer 2018 collection will be available to consumers at AugustMcGregor.com and better department stores in January.

Since 1989, the Costa Mesa, Calif.–based showroom and headquarters for David August Inc. has produced exquisite made-to-measure wardrobes for international leaders in business, sports and entertainment. David August Heil, a native of Orange County and founder of David August Inc., has custom-made apparel for the likes of Warren Buffet, Tony Robbins, Steve Wynn, Frank Gehry, Jeff Koons, Sylvester Stallone, Chris Hemsworth, Kobe Bryant, Robert Downey Jr., Arnold Schwarzenegger, and many more. 

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