High-Def Hoopster at Rookie USA

Rookie USA, a childrens sports retailer, is using Tensator Virtual Assistant, an HD projection and audio-visual technology in the image of the New York Knicks’ Carmelo Anthony. The Virtual Melo is part of the store’s interactive features, introducing the Melo line and offering in-store advice and guidance, describing the Rookie USA loyalty program and sharing basketball tips. With surround sound audio and highly visual information such as footage of Carmelo in action. Virtual Melo allows kids to compare footprints, experience the iPad bar, shoot hoops at the Virtual Basketball Court and use touchscreens or kiosks throughout the store. Customers can scan QR codes with Virtual Melo using smartphones to gain information and deals on Rookie USA brands.