H&M Goes Live With Pay Later

Tim Denman
Editor in Chief
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H&M is offering shoppers a new way of paying for purchases with a unique payment solution developed in collaboration with Klarna.

The new payment solution enables a frictionless and flexible checkout for customers across all channels. With Pay Later, fashion fans who are members of H&M's loyalty program are offered the possibility to shop now and pay later both online and in stores using the H&M app. The purchases are handled within the H&M app where customers can decide how and when they want to pay.

"Shopping at H&M should be convenient, relevant and inspiring and we are happy to now offer fashion fans in the U.S. a whole new way of paying for their fashion finds,” said Stefan Vos, chief financial officer, H&M North America. “Through the partnership with Klarna, we have developed an H&M-unique payment solution that offers our fans a truly modern shopping experience no matter where and how they choose to shop."

As part of the partnership, H&M and Klarna will continue to develop payment solutions to increase flexibility and convenience and make it even easier to shop at H&M, both in physical stores and online.

"The foundation of the Klarna and H&M partnership is a commitment to continuously develop smarter, simpler and engaging shopping experiences,” said Sebastian Siemiatkowski, CEO at Klarna. “We at Klarna are excited to now launch our Pay later offering together in the U.S. enabling a unique shopping experience for consumers.”