Most mobile e-commerce shoppers say they use mobile apps to receive exclusive in-app deals and offers. The largest percentage of consumers (42%) most frequently use pure online retail apps, like Amazon and Overstock, though experts believe that there is still space for smaller businesses to compete in mobile e-commerce if they build browsable, sustainable apps.
Roughly two-thirds of shoppers (65%) say they use mobile e-commerce apps to receive deals and offers exclusive to the app, according to research from Clutch, a leading B2B research, ratings, and reviews firm. Clutch surveyed 501 consumers to learn how they use retailer’s mobile e-commerce apps.
While discounts or coupons can initially motivate a download, experts caution businesses to focus also on developing a long-term, sustainable mobile app strategy. Otherwise, app users won't provide long-term value to your business.
More than half of people also use e-commerce apps to compare products and prices (54%) and have purchasing flexibility (54%). Experts recommend that businesses develop browsable apps to encourage engagement and spending.
"People often forget shopping has never been only about buying the things you know you want," said Apu Gupta, CEO of Curalate, a mobile and social commerce company. "A big reason people shop is for the thrill of the find."
In order for customers to experience the "thrill of the find," businesses must develop e-commerce apps that are browsable.