While discounts or coupons can initially motivate a download, experts caution businesses to focus also on developing a long-term, sustainable mobile app strategy. Otherwise, app users won't provide long-term value to your business.
More than half of people also use e-commerce apps to compare products and prices (54%) and have purchasing flexibility (54%). Experts recommend that businesses develop browsable apps to encourage engagement and spending.
"People often forget shopping has never been only about buying the things you know you want," said Apu Gupta, CEO of Curalate, a mobile and social commerce company. "A big reason people shop is for the thrill of the find."
In order for customers to experience the "thrill of the find," businesses must develop e-commerce apps that are browsable.