How Retailers Can Take Personal Shopping to the Next Level
Zebra Technologies Corporation has introduced the PS20, its sixth generation personal shopping solution (PSS), to allow shoppers to scan items as they go, streamlining the checkout experience. Zebra’s Android-based personal shopper enables a new range of applications that empower store associates and managers to improve efficiency while providing a more personalized, frictionless shopping experience for customers.
With retailers battling brick-and-mortar and online competitors, advanced solutions that personalize the best in-store shopping experience have become essential for survival. Zebra’s PSS enables shoppers to enhance their shopping journey, giving them the power to download their shopping lists, providing fast access to the information enhancing their buying decisions. Scanning and packing items as they go, the PS20 lets them skip the checkout queue, making the in-store experience as fluid as online shopping, with no waiting for delivery.
The PS20 is the latest addition to the Zebra personal shopping device ecosystem. With the same award-winning design as other devices within the Zebra mobile computing portfolio, the PS20 has new features that optimize the daily workflows of store workers and enhance the customer experience. A new microphone allows voice commands and rapid responses to customer questions. Scanning items is easier with a powerful barcode reader. It’s designed to scan poorly printed or damaged 1D/2D labels, recognize Digimarc barcodes embedded in product packaging, and support hands-free scanning via proximity sensors.
Accurate indoor positioning is also crucial for retailers to provide in-store navigation, assisted selling capabilities with personalized coupons, promotions, recommended items as well as helping store associates quickly find or replenish stock. The PS20 is the first Zebra PSS to support Visible Light Communication (VLC), locationing technology by which the front-facing camera detects LEDs and in-store lighting to fuel machine learning algorithms to give retailers a better understanding of consumers’ movement through their stores. This enables retailers to gather valuable insights into shopping habits using loyalty cards and purchase tracking and opens opportunities for next-gen store applications such as face and image recognition.