How Sharing Data Delivers Business Performance Gains


Retailers know everything about their shoppers. Consumer goods companies have a wealth of general consumer and category understanding. At the 5th annual Retail and Consumer Goods Analytics Summit in Chicago, David Dittmann, Director, Business Intelligence & Analytics Services, Procter & Gamble will present "Why Two Datasets are Bettter Than One" on Thursday, April 26, 2018.  In this session, representatives from a top consumer goods company and a leading retailer will take the stage together to discuss how they pooled their analytics resources to solve a mutual business problem.

Dittmann is responsible for business intelligence and the analytics organization spanning across P&G’s Global Business Units. With more than 19 years of experience at P&G, his career has focused on leveraging analytics into P&G’s marketing, product supply and customer business development organizations. Previously, he was responsible for establishing the business intelligence & analytics organization for Asia in Singapore. His organizations have been recognized with numerous industry awards.

A frequent industry speaker, Dittmann is passionate around using analytics to make unconventional connections across all aspects of business. He holds a Bachelor of Science in Industrial & Systems Engineering and a Master of Science in Operations Research & Engineering Management both from The Ohio State University.

The 2018 Retail and Consumer Goods Analytics Summit will be held April 25-27 at The Drake Hotel, Chicago, Illinois. The conference will feature keynotes from retail and consumer goods leaders, peer-to-peer exchanges, networking opportunities and relationship building. For more information, to view the full agenda, or to register for the event click here.

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