How to Stop Worrying and Trust Your Data


Building an organization that can compete in a digital world doesn't just involve developing new capabilities. It also requires the existing organization to trust what those new capabilities can do. At the 5th annual Retail and Consumer Goods Analytics Summit in Chicago, Erwin Logt, CIO, FrieslandCampina will present " How to Stop Worrying and Trust Your Data" on Thursday, April 26, 2018.

In this session, Logt will explain how his organization created a framework that helped "old school" marketers understand the power of "new age" analytics.

Erwin Logt is a business leader in IT, digital, and business services. After 18 years with Procter & Gamble, he now works for FrieslandCampina (FMCG), the world’s third largest dairy multinational with a revenue of $15Bn, active in 40-plus countries with 22.000 employees. The company sells consumer products (e.g. milk, cheese, yogurt, beverages, baby nutrition) direct to retail and via distributors, as well as dairy based ingredients for the B2B market (e.g. pharma, food).

The 2018 Retail and Consumer Goods Analytics Summit will be held April 25-27 at The Drake Hotel, Chicago, Illinois. The conference will feature keynotes from retail and consumer goods leaders, peer-to-peer exchanges, networking opportunities and relationship building. For more information, to view the full agenda, or to register for the event click here.

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