HSBC Introduces Loyalty and PIN-Payment Card Program

HSBC introduces a combination loyalty and PIN-payment card program. Developed through an alliance with Concept Shopping, the OptiPay program gives retailers the ability to develop and issue personalized rewards to cardholders when they enter the store. During each shopping visit, cardholders receive offers (based on purchase history) tailored specifically for them. Rewards can be used towards additional in-store purchases. Furthermore, card transaction processing fees are lower than traditional credit cards.