Hy-Vee Uses Behavioral Analytics

Hy-Vee, Inc., one of the largest privately owned U.S. supermarket chains, has signed a multi-year engagement for Symphony EYC's Customer-Centric Retail and Amplify solutions. Hy-Vee began working with Symphony EYC in 2015 to better understand its customers through analytics and robust reporting capabilities and today has extended its relationship with Symphony EYC’s Amplify solution to deliver personalized relevant communications to customers.
Hy-Vee, Inc. is an employee-owned corporation operating 240 retail stores across eight Midwestern states with sales of $9.3 billion annually. Hy-Vee ranks among the top 25 supermarket chains and the top 50 private companies in the United States.
The Symphony EYC Customer-Centric Solutions provide market-leading behavioral analytics and insights to help retailers better understand who their customers are, their lifestyle preferences and how they can deepen their customers’ baskets and trips. With better information, merchants and category managers can make more customer-driven decisions, resulting in better assortments, more effective pricing and promotions that grow customer loyalty, increase sales and new customers.
"We were looking for a solution that could help us create a highly personalized, relevant shopping experience for our customers,” said Matt Ludwig, SVP and chief information officer at Hy-Vee. "We look forward to making more customer-oriented business decisions with the Symphony EYC Customer-Centric Retailing and Amplify solutions."
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