IKEA Lets Shoppers Pay With Time

Jamie Grill-Goodman
Senior Editor
Jamie Grill-Goodman profile picture

IKEA Dubai is allowing customers to pay for goods with their time.

The promotion works like this, Forbes reports. Shoppers show IKEA checkout staff their Google Maps timeline, which proves how much time they've spent travelling to IKEA stores. IKEA has added “time currency” prices for every item in its Dubai stores, which are based on the average Dubai salary. Customers are able to buy products using all the time they've spent travelling to IKEA over the years.

Timed to coincide with the opening of a new store in Jebel Ali, the campaign, dubbed "Buy With Your Time," spins the idea that customers spend a lot of time travelling to IKEA outlets into a good thing.

The involvement of Google Maps in the promotion means shoppers not only need to download Google Maps, but also have to let it track them wherever they travel.

“In letting us pay for goods with time, it could encourage more companies to follow its example,” Forbes writes. For the full article “IKEA Becomes First Retailer To Let Customers Pay Using Time” click here.