In-Store Data Tracking

Skills, expertise,and a deep industry knowledge are what can distinguish specialist retailers from e-commerce giants.

Kelly Mahoney, vice president of customer marketing at Ulta, recently shared the company’s strategy for building digital experiences that drive exploration and discovery, and fostering resilient, long-term relationships.

How can retailers overcome the challenges they face when selecting a monitoring system?

Get insights from retail insiders who explore the concept of customer adaptive retailing and how elevated master data can help improve operational efficiency and establish true customer trust to create brand and retailer evangelists.

To meet shopper expectations and deliver a seamless customer experience across all advertising channels — including in-person experiences — retailers should consider Audio-Out-Of-Home (Audio OOH) to complement their retail media strategy. Here are 3 reasons why.

Many people going into stores will participate in what’s termed revenge shopping — a phenomenon in which consumers on a hiatus from shopping in physical stores last year plan to make up for it this year.

With physical events off the table, virtual events have become an industry mainstay. Advantech Connect takes the idea of a multi-day event to new heights with a virtual agenda spanning months. Learn more about the novel approach.

Find out where clever retailers are making strategic in-store investments to future proof the physical environment and ensure they make good on the promise of an experiential shopping journey.

Foot traffic patterns have evolved during COVID-19, both inside and outside the store. Today, retailers can use advanced technologies to adapt instore strategies in near real-time

As modern retailers continue to push for technological solutions aimed at reaching customers and streamlining processes, many tech-savvy companies have taken to using location-based solutions (LBS).

To pick up their fair share as competitors’ stores close, there are a few steps retailers should immediately take in order to target distressed brands’ past customers.