Using “lift-and-learn” technology, consumers can obtain information about Unilever products by touching or lifting them off the end cap — without having to scan a QR code, touch a screen, or download an app.
Kelly Mahoney, vice president of customer marketing at Ulta, recently shared the company’s strategy for building digital experiences that drive exploration and discovery, and fostering resilient, long-term relationships.
Get insights from retail insiders who explore the concept of customer adaptive retailing and how elevated master data can help improve operational efficiency and establish true customer trust to create brand and retailer evangelists.
To meet shopper expectations and deliver a seamless customer experience across all advertising channels — including in-person experiences — retailers should consider Audio-Out-Of-Home (Audio OOH) to complement their retail media strategy. Here are 3 reasons why.
Many people going into stores will participate in what’s termed revenge shopping — a phenomenon in which consumers on a hiatus from shopping in physical stores last year plan to make up for it this year.
With physical events off the table, virtual events have become an industry mainstay. Advantech Connect takes the idea of a multi-day event to new heights with a virtual agenda spanning months. Learn more about the novel approach.