It’s Not Just for Amazon: How Any Retailer Can Provide a Frictionless Experience for Customers
Want to Learn More From Ahold Delhaize USA?
The complexity of the modern food retail industry means retailers are faced with the challenge of scale and rigor. At the NRF Big Show 2022, learn how Ahold Delhaize USA is addressing this situation and examine critical challenges, such as how to unify disparate technologies and deliver the best customer and associate experience. Don't miss "How to deliver innovation at scale in food retail" at the Food Service Technology Pavilion.
What Are the Benefits?
The customer benefits of frictionless speak for themselves: improved engagement, a 24/7 continuous shopping experience, localized convenience, and attraction of multigenerational consumer personas. Operationally, retailers can expect substantial cost savings, better supply chain control and visibility, improved last mile shipping and perfect order index (POI), and actionable insights. Retail Business Services, the services company of Ahold Delhaize USA, launched a frictionless model in its warehouse for their associates and has since found improved inventory efficiency and a better use of employee time as they are now solely dedicated to stronger customer interactions.
Retail is at a precipice right now and with frictionless technologies, we could see a resurgence of brick-and-mortar stores that we never could have expected otherwise.
-Krishna Prasad, chief customer officer, UST and Keith Pickens, retail domain leader - General Manager, UST