JDA and dunnhumby Partnership Advances Category Management

Jamie Grill-Goodman
Editor in Chief
Jamie goodman

To address the increasingly customer-centric environment, JDA Software Group, Inc. is partnering with dunnhumby, a consumer science company, to combine deep customer insights with actionable merchandising strategies and decisions. 

This partnership combines consumer insights via dunnhumby with JDA’s space and category execution solutions to deliver a one-stop insight and execution capability. This offering will allow retailers and trading partners to leverage technology and consumer science to quickly develop and execute precise, shopper-centric merchandising plans with localized assortments, offers, and space plans built to drive further automation, sales and profitable growth.

“We are bringing to market prescriptive, cognitive merchandising solutions that incorporates the voice of the consumer to help retailers and trading partners make the right assortment and space planning decisions to accommodate for changing business models and evolving market conditions. By continuously interpreting business performance, our customers can create highly targeted and accurate merchandising strategies that win,” said Kevin Sterneckert, group vice president, Innovation Strategies, JDA. “As dunnhumby analyzes data and applies insights from a staggering one billion shoppers across the globe, companies can now tap into this powerful information to help create personalized experiences.  The result will be an enhanced shopping experience, increased customer loyalty and demonstrable incremental value to our clients that is not offered in the market today.”

“Retailers and their partners around the world team with dunnhumby to identify, understand and invest in their most valuable and profitable customers. To succeed in today’s most competitive markets, retailers must also create the right range and assortment plans to exceed their customers’ wants and needs,” said Dylan Slaney, global head of partnerships and innovation, dunnhumby. “Our data science capabilities and expertise combined with JDA’s unique ability to support automated assortment and planogram generation will give retailers access to transformational Category Management capabilities.”

Through this partnership, retailers will be able to:

  •        Create pinpoint specific merchandising plans based on real-time actionable insights: Retailers and trading partners will be able to improve merchandising strategies and productivity with clear recommendations for action and significant opportunities for efficiency and growth. For example, merchants can gain insights into more shoppable, localized solutions that drive increased sales, margin and loyalty encompassing key category drivers like price, promotion and personalized offers.
  •        Develop prescriptive, automated, real-time merchandising plans: Many retailers and trading partners lack a prescriptive approach that uses consumer and market information to answer: “What should we do?” With this joint solution, these companies can create the right level of localization for each category, focusing attention and resources where they are most needed, based on local shopping preferences and behaviors that impact each category and the entire enterprise.
  •        Execute joint business planning with partners: By leveraging dunnhumby’s customer science combined with JDA Category Management solutions, retailers and their trading partners can collaborate for a successful joint category plan.
  •        Quickly and profitably identify new market opportunities: The combined offering will enable retailers and trading partners to identify how they can grow revenue profitably, identify additional consumer opportunities and expand their reach, improve merchandising decisions and increase sales through effective assortment and space definitions tied to their merchandise financial plans.


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