Jet.com’s New Website
Jet said it will offer a “humanized shopping experience” designed to inspire shoppers and reduce the time required to solve every day living needs. The retailer is focusing on localization, starting with New York and rolling out to other major cities in time. Shoppers viewing the site will be greeted with iconic, localized imagery and messages on the home page and throughout the site.
The website will offer smarter product recommendations that prioritize shoppers’ preferences and timely re-order suggestions that predict restock needs. Jet will also offer intentionally designed experiences that will flex to accommodate shopping preferences, recognizing the way consumers shop for food is fundamentally different than the way they shop for furniture or fashion.
Additionally, iOS consumers will be able to use voice activation to build shopping lists on Jet’s mobile application (e.g. Siri, add bananas to my grocery list).
In October, Jet and Nike will be entering into a strategic partnership to create a curated and consumer centric experience, offering consumers Nike and Converse products in a fully branded experience. The initial assortment will include hundreds of products across apparel, footwear and accessories for men, women and children, including essentials for running, training and sportswear.
Jet will also offer a revamped electronics section including partnerships with Apple.