“I am so excited to relaunch Jet to consumers today,” said Simon Belsham, president of Jet. “As a retailer, we must build experiences that customers love and trust, backed by strong values. For Jet, this means offering a more tailored shopping experience combined with a unique assortment of great brands in a way that brings empathy back into e-commerce. This is only the beginning for Jet.”
Jet's City Grocery Experience
Jet will offer most New York City shoppers a complete grocery service through its City Grocery Experience utilizing Jet’s Bronx, NY, fulfillment center, which will be completed this fall.
Upon checkout, consumers will be able to add customized delivery instructions (e.g. “leave the package with the doorman”) allowing for more convenient delivery accommodations. Grocery deliveries will arrive in recyclable, insulated bags to ensure quality and freshness for up to three hours. The bags offer convenience and portability for city consumers from front door to fridge.
New Yorkers will be able to order craft, ultra-craft, domestic and premium imported beer online, receiving same-day and next-day delivery in the coming months. Jet has also paired up with iconic New York brands such as Bedford Cheese Shop and local favorites such as Big Gay Ice Cream to offer local items through the service.
Jet.com’s New Website
Jet said it will offer a “humanized shopping experience” designed to inspire shoppers and reduce the time required to solve every day living needs. The retailer is focusing onlocalization,starting with New York and rolling out to other major cities in time. Shoppers viewing the site will be greeted with iconic, localized imagery and messages on the home page and throughout the site.
The website will offer smarter product recommendations that prioritize shoppers’ preferences and timely re-order suggestions that predict restock needs. Jet will also offer intentionally designed experiences that will flex to accommodate shopping preferences, recognizing the way consumers shop for food is fundamentally different than the way they shop for furniture or fashion.
Additionally, iOS consumers will be able to use voice activation to build shopping lists on Jet’s mobile application (e.g. Siri, add bananas to my grocery list).
In October, Jet and Nike will be entering into a strategic partnership to create a curated and consumer centric experience, offering consumers Nike and Converse products in a fully branded experience. The initial assortment will include hundreds of products across apparel, footwear and accessories for men, women and children, including essentials for running, training and sportswear.
Jet will also offer a revamped electronics section including partnerships with Apple.