Tailored Brands, one of the largest specialty retailers of men’s apparel, has partnered with Certona to enhance the customer experience across Jos A. Bank and Menswearhouse.
The partnership strengthens Tailored Brands’ ongoing commitment to delivering a personalized, world-class shopping experience. The retailer can now provide its Men’s Wearhouse and Jos. A. Bank online shoppers with a highly personalized digital experience similar to its in-store customer experience. Certona’s personalization solutions empower Tailored Brands to leverage deep shopper insights, real-time context and predictive analytics delivering the most relevant experience to each individual shopper via the web and mobile channels.
“At Men’s Wearhouse and Jos. A. Bank, our customers receive a one-of-a-kind shopping experience that prioritizes convenience and personal style preferences,” said Samantha Lee, VP of site management and customer experience, Tailored Brands. “We see omnichannel personalization as a strategy for evolving the way our customers engage with our brands.”
Major aspects of the shopper experience journey, from the homepage to checkout, will be dynamically personalized thanks to the solution’s advanced personalization capabilities.
“As today’s digitally savvy shoppers engage with brands through multiple channels and touchpoints, it’s critical for retailers to deliver a seamless and cohesive individualized shopping experience,” said Meyar Sheik, CEO of Certona. “Our partnership with Tailored Brands connects their in-store personal touch with the convenience of online shopping.”