Luxury lingerie retailer Journelle is celebrating its 10th anniversary this month. The company has five retail stores, including a new Los Angeles location which opened three weeks ago, and newly built flagship in the Union Square neighborhood of New York City. Additionally, the company runs a growing e-commerce site and is launching its fifth season of its private label line, Journelle Collection. The company's mission statement underpins its work: to help women feel beautiful and confident, starting from the inside out.
Journelle's CEO, Lyn Lewis, describes the importance of the new West-Coast expansion. "This is such an exciting time for our company. We've always wanted to be in Los Angeles, where we already have so many online customers," Lewis said.
"This new California store is an opportunity to connect with these women in person, as well as to meet many others who I'm sure will also love discovering lingerie with us," Lewis added. "Journelle — and lingerie — is all about feeling great, beautiful, sexy and confident, and it's a pleasure and a privilege to now get to connect with amazing women in new parts of the country."
Journelle opened its new Los Angeles store on Sept. 21, 2017, in Westfield Century City's newly renovated shopping center. The 1,500-square-foot boutique store features both a full range of Journelle's core items, including great basics for everyday as well as luxury pieces. Additionally, Journelle selected many styles specifically for the L.A. market, stocking the store with bralettes, lingerie in brighter colors, and more fashion-forward pieces.
Additionally, the brand's New York Flagship in the heart of Union Square will be reopening on Oct. 18, after moving across the street. The new space has seven fitting rooms, instead of the four in the prior location, and a larger retail floor space.
Journelle first launched its own in-house collection in Autumn 2015. On Oct. 1, 2017, the company released its fifth new lingerie and loungewear season. Inspired by romantic Parisian nights, and the brand's anniversary theme, "Constellations," the collection is unapologetically bold and naturally sexy. The color palette includes burgundy, midnight blue and black, juxtaposed against delicate nudes. True to Journelle's brand origins, this season's Journelle Collection embodies strength, femininity, movement and a natural sexiness.
Journelle will also partake in numerous fall and winter partnerships with like-minded brands that cater to the lingerie company's devout customer. The 10th anniversary will be celebrated through several in-store and online promotions, the launch of new Journelle Collection, and other seasonal collaborations, which will encompass experiential events for VIP customers.
Through the fall season, major wine distributor Boisset will serve as Journelle's exclusive spirits partner, with Haute Couture French Bubbles available at all in-store events. Boisset and Journelle will also be hosting a VIP giveaway contest beginning in October for a luxurious trip for two to iconic Napa, Calif.