Kibo to Acquire Monetate to Personalize the Entire Customer Journey
Kibo, a cloud commerce provider, has entered into an agreement to acquire testing and optimization provider, Monetate. The acquisition will expand Kibo’s personalization capabilities and will extend the reach of its end-to-end cloud commerce platform. The combined solution set will deliver an unified cloud commerce platform that will provide consumers with a robust, personalized omnichannel commerce experience.
The addition of Monetate to Kibo’s commerce cloud offerings means its retailers and brands will be better equipped to curate, test, and optimize customer experiences intelligently and consistently wherever they occur — online, in-store, through mobile apps, via AI assistants, and more. It will enable Kibo to offer A/B and multivariate testing; content personalization; and audience building and targeting with an intuitive, self-serve user interface designed for merchandisers and marketers.
“Providing a personalized customer journey is vital to brands and retailers in today’s competitive marketplace,” said David Post, CEO of Kibo. “Consequently, we’re going to heavily invest in personalization as part of our commerce cloud to outpace our competitors in providing both innovation and a holistic suite of solutions. Through the combination of Certona and Monetate, we’ve created the leading personalization engine in the market, which will enable retailers to make the most of customer intent-driven data, deliver exceptional content experiences, and measure incrementality to optimize customer lifetime value at scale.”
Clients of Monetate will continue to enjoy the same service and support that they have come to expect while also having access to Kibo’s order management, e-commerce, and Certona personalization recommendations and search solutions.
“Monetate continues to be committed to providing our clients with capabilities to deliver the best experiences for their customers in every interaction over time,” said Stephen Collins, CEO of Monetate. “Our clients have leveraged our solution to deploy successful personalization strategies to drive growth and conversion. The opportunity to become part of a larger commerce platform with complementary products is exciting for both our clients and employees.”