Knot Standard Introduces Digital Stylist Store

Jamie Grill-Goodman
Editor in Chief
Jamie goodman

Premium custom clothing retailer Knot Standard has introduced a fully-virtual showroom experience for new and existing customers.

The Knot Standard Stylist Store will deliver the showroom experience through a personalized wardrobe and recommendation portal accessible via web and mobile sites. 

The launch signals further online innovation for the brand, as they continue to redefine the custom experience through their in-person, AI-powered Style Wall, remote Digital Measuring App, and now an entirely virtual shopping experience.

Founded in 2012 by John Ballay and Matt Mueller, Standard delivers a men's clothing experience through expert stylists, innovative technology, and premium fabrics. The new digital store allows Knot Standard to replicate their in-person specialized experience in order to show clients a full order history of previous custom purchases. The digital store will enable a direct line of communication between clients and their style advisor, an array of personalized features and new product offerings, and an easy way for clients to track products and orders, all in one convenient place.

“For half a decade, Knot Standard has used our extensive design and fitting datasets to power the most advanced custom menswear experience available, and to build unrivaled relationships with our clients,” Mueller, president and co-founder, said. “Now, for the first time, we are able to deliver that entire experience online. From our digital measuring app and virtual appointments, to QR-coded products and daily wardrobe advice from a personal style advisor--everything we offer is seamlessly available to any client, anywhere in the world."

The retailer looks at this as the logical next step into the future of digital shopping, and believes it will create a more streamlined experience for existing clients, and create more appeal for prospective clients all over the world. Knot Standard will be utilizing the new digital store online to facilitate the appointments in its brick-and-mortar showrooms and to simplify shopping within its new physical digital studio concept spaces. Knot Standard will continue to add functionality and new features to their digital store as they test and learn from clients and their style advisors.

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