The first RaaS product offerings, EDGE Shelf, guided shopping, personalized ads and pick-to-light, will be available to view at the NRF 2019: Retail’s Big Show in New York in the Microsoft booth (#3301). McMullen will deliver a keynote at the event, sharing details about the partnership and providing his outlook on the grocery retail industry, at 9:45 a.m. EST on January 13.
Retail as a Service Commercial Product
The introduction of the commercial RaaS product, a Kroger solution powered by Microsoft Azure, offers a suite of capabilities to support KPIs and merchandising plans, collect customer insights, enhance employee productivity, improve out-of-stocks, better the customer experience, and allow for hyper personalization using proprietary technology including the EDGE Shelf.
The RaaS product is enablement software built by a retailer for retailers, supporting modern retail experiences and harmonizing customers’ digital and physical shopping experiences. The rapid transformation platform enables retailers to prioritize its most desired initiatives. Future commercial products include: Scan, Bag, Go; Virtual Store Manager; sensor network; and connectors to corporate systems like point-of-sale, and inventory management, tag and merchandising systems. Microsoft and Kroger will jointly bring the RaaS solution to market.