The Kroger Co. has teamed up with visual artificial intelligence company Everseen to redefine its customer experience. Kroger began rolling out Everseen’s technology to stores in March and will continue to install it in the coming months, with plans to deploy the technology at 2,500 stores across the country.
Everseen works to minimize moments of friction that customers encounter during the checkout experience. Its technology is aimed at reducing errors that customers occasionally experience at self-checkout, enabling customers to self-correct those errors. The result is a better customer experience and an increase in employee efficiency.
“We are laser-focused on continuous improvements to customers’ experience across our stores,” said Mike Lamb, VP of Asset Protection at The Kroger Co. “By leveraging Everseen’s Visual AI and machine learning technology, we’re not only able to remove friction for the customer, but we can also remove controllable costs from the business and redirect those resources to improving the customer experience even more.”
“Everseen’s unique Visual AI technology is transforming the way retailers can manage their end-to-end operations to drive perpetual inventory accuracy, prevent stock loss, and empower autonomous processes,” said Chris Taylor, chief sales officer at Everseen. “Ultimately, our job is to take a customer-first approach to making retailers such as Kroger more efficient and profitable.”