Lancaster Organics Sophisticated Route Optimization Fulfills in 24 Hours

Lancaster Farm Fresh Organics (LFFO) is more efficiently delivering freshly-picked produce to wholesale markets and community supported agriculture members thanks to its newly-deployed route optimization solution. The Descartes Route Planner on-demand solution allows Lancaster to streamline its previously manual fleet operations and helps get product in and out of the warehouse and into the customers hand in 24 hours or less.  

"Our mission is to deliver healthy, high-quality food within 24 hours of being picked,” said Ben Kreider, transportation director, Lancaster Farm Fresh Organics. “With Descartes, we have a tool that automates and optimizes route planning and driver scheduling for picking up produce from over 160 family farms and delivering to market shelves and CSA members’ hands. As our transportation needs grow, this level of efficiency is fundamental to ensuring that we maintain the responsiveness and product quality that our farmers and customers have come to expect.”

Lancaster has shifted away from manual fleet management processes to get farmers’ products to the warehouse on one day and out to customers the next day. The cloud-based solution provides an easy and affordable way to plan, optimize, and dispatch routes, then track and monitor delivery fleets in real time. It manages both static and dynamic routes to maximize fleet utilization while respecting customer service requirements by taking into account geographic information, time windows and other business constraints when planning pickups and deliveries.

“We’re pleased to help LFFO grow and set itself apart from competitors in the fresh foods industry by using automation to run a more productive, yet customer-centric transportation operation,” said Andrew Roszko, senior vice President of sales, Descartes. “For distribution-intensive companies, like LFFO, it’s becoming an increasingly complex process to simultaneously reduce distribution costs while maintaining high service levels. Descartes’ routing and mobile solutions are specifically designed to assist in balancing these objectives during planning, capturing key information as routes get executed, and measuring how actual routes perform against plans to enable continuous improvement.”
Lancaster Farm Fresh is a non-profit organic farmer’s cooperative of over 100 family farmers headquartered in Lancaster County, Pennsylvania that provides fresh, certified organic fruits, vegetables, and other farm fresh products to wholesalers and through a subscription initiative also known as the Community Supported Agriculture (CSA) program.