Levi Strauss Hires EVP of Global Retail

12/21/2015
Carrie Ask, a seasoned retail industry leader, is joining Levi Strauss & Co. (LS&Co.) as executive vice president and president of global retail, effective Feb. 16, 2016. In this role, Ask will be responsible for leading all aspects of LS&Co.'s global retail business, including 2,700 owned and operated stores, franchise stores and outlet stores. She will be charged with growing LS&Co.'s retail business, an area that has been an important global growth driver for the company. She will report to Chip Bergh, president & CEO.

"Carrie has demonstrated a successful track record of driving retail strategy and execution at leading brands," said Bergh. "She's recognized as a collaborative leader who delivers strong results and we know she'll be a powerful addition to our team."

Ask joins LS&Co. from NIKE, Inc. where she was vice president and general manager for Nike Stores North America. Ask held leadership positions at Nike subsidiary Converse, where she was vice president and general manager with global oversight for full price stores, factory stores and converse.com. She also has previously held retail and merchandising positions at Petco, Target Corporation and BC Natural Foods, LLC.

"I have long admired LS&Co. for its iconic products, coveted brands, and leadership on social issues," said Ask. "The opportunity to accelerate the growth of LS&Co.'s direct-to-consumer business is an exciting challenge for the next phase of my career."

Ask was an associate principal for McKinsey & Company, Inc., and worked with retail clients in North America and Western Europe. She served in the United States Navy as an officer in the Civil Engineer Corps, and received a Bachelor of Science in Ocean Engineering from the U.S. Naval Academy. She is a graduate of the Kellogg Graduate School of Management at Northwestern University where she received a Master of Business Administration.
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