Lowe’s Brings Back Product Pitch Event


Lowe’s is bringing back “Into the Blue: Lowe’s Product Pitch Event,” the home improvement retailer’s largest live product sourcing event.

Now through March 20, interested businesses with ready-for-market products can apply at  In addition to live product pitches, the in-person event on June 13 will feature extensive networking opportunities, a supplier fair, and educational breakout sessions. Prospective suppliers selected to attend will be notified by the first week in April.

Lowe’s launched the program last year, during which 270 suppliers were selected to pitch their products live to Lowe’s merchandising team. As a result, Lowe’s is now proudly onboarding over 170 new vendors in each of its merchandising business areas: home décor, hardlines, and building products.

[See also: Pitch and Accelerator Programs: How Retailers Like Lowe’s and REI Are Tapping Into Product Innovation]

“Last November, Into the Blue left us inspired and motivated by hard-working entrepreneurs looking for an opportunity to reach a larger audience,” said Bill Boltz, executive vice president, merchandising. “We couldn’t wait to do it again, so while we continue to work with last year’s winners to bring their products to market, we’re once again issuing the call to meet with more business owners and uncover products that will ultimately bring the latest innovations in home improvement to our customers.”

Lowe’s said it will invest up to $5 million in purchase orders this year with businesses selected through this event (contingent on meeting Lowe’s supplier requirements, including completion of due diligence and agreement), along with the opportunity to have their products sold through more than 1,730 retail stores and online at

 "Lowe's Into the Blue event was the most exciting highlight for our company yet,” said P.J. Ferguson, 2022 Lowe’s Into the Blue participant and creator of the Skidger Xtreme Weeder, which will soon be sold in all Lowe’s stores. “Being given the chance to work with professionals who genuinely want us to succeed really sets Lowe's apart. This is the kind of opportunity inventors and innovators dream of, so for us it has truly been a dream come true."