Macy's Launches Mobile Rewards with Shopkick

Macy's and Shopkick, the location-based shopping app that rewards shoppers for walking into stores and interacting with products, announced a full national rollout of the application. Customers can earn rewards in Shopkick's cross-retail currency of "kicks," just for walking in to more than 800 Macy's stores nationwide, and instantly receive exclusive deals and offers.
"At Macy's, we're dedicated to being an omni-channel innovator, so our customers can always benefit from the latest and greatest technology," said Martine Reardon, Macy's chief marketing officer. "We were one of Shopkick's inaugural partners, initially offering this innovative application in select markets in 2010. With this national rollout less than two years later, we are continuing to bolster mobile efforts that enhance the shopping experience in our stores while creating an immediate and personal interaction with our customers."
The national expansion brings Shopkick from five regions during Macy's initial launch in 2010 to the full footprint of more than 800, adding more than 50 new markets to the program.
Shopkick allows participating stores to reward customers who are physically present in the store, translating into higher value rewards for the shopper. The app detects a Shopkick signal, emitted from a patent-pending device located in each participating store and picked up by a shopper's smartphone handset.
This allows the store to focus on rewarding visitors by delivering "kicks" via the app, which can be collected at all participating partner store locations. Kicks are redeemed for in-store gift cards, song downloads, movie tickets, Facebook credits, donations to charities and more. Shopkick is available for download from the iPhone App Store and the Android Market.
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