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02/16/2021

Macy’s Names SVP, Enterprise Data & Analytics

Jamie Grill-Goodman
Senior Editor
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Xingchu Liu, the former president of BlackLocus, an innovative subsidiary within The Home Depot, has joined the Macy’s team.

Xingchu Liu, the former president of BlackLocus, an innovative subsidiary within The Home Depot, has joined the Macy’s team.

The retail executive has been appointed Macy’s, Inc.’s senior vice president, enterprise data & analytics, responsible for building and leading the company’s enterprise data & analytics team. The team will focus on analytics governance, data management and activation. It will set the standard across the enterprise, partnering closely with business units to support analytics execution and drive efficiency and improved decision making throughout the business.

Liu joined Macy’s on February 15 and will report to chief digital officer Matt Baer.

“Enterprise data & analytics is a critical part of Macy’s vision to build profitable lifetime customer relationships by embedding data and analytics at the heart of everything we do,” said Baer. “I am pleased to welcome Xingchu to our team. His deep expertise in data analytics, paired with his strong understanding of retail KPIs and consumers will be key as we modernize our technology platforms to support and enable business growth and a friction-free customer and colleague experience. We know that modern retail is built on a balance of art and science, and I am confident Xingchu will hold that balance and help Macy’s stand up a best-in-class data and analytics center of excellence and enable us to move faster, drive innovation and stay competitive.”

Liu was most recently the president of BlackLocus, an innovative subsidiary within The Home Depot, where he led corporate-level strategies for data, analytics, and artificial intelligence. Prior to The Home Depot, he was responsible for data-driven planning, development, and strategies at TrueCar, Inc. and Zilliant, Inc.

Liu holds a PhD in Industrial Engineering and Operations Research from Texas A&M University.