Macy’s Reimages Layout and Merchandise at Flagship

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Macy’s Reimages Layout and Merchandise at Flagship

10/21/2019
Macy’s reimagines men’s shopping experience at flagship Herald Square, including a revolving destination for the latest trends, The Park.

Macy’s has unveiled a major renovation to its 14,500 square-foot main floor men’s department in its Herald Square flagship store in New York City.

The reimagined store layout features new merchandise and a curated space highlighting trends called The Park. The 4,500 square foot hub within the experience features on-trend, cutting edge men’s fashion and completely refreshes every eight to 12 weeks. It provides shoppers the opportunity to build outfits from head-to-toe across apparel, accessories, shoes, and more.

“This reimagination sets the bar with our men’s customer,” said Mark Stocker, general business manager of men’s and kids. “We’re transforming his shopping experience, and I’m excited to see the concept rolling out to the remaining flagships with great fashion expressed in every Macy’s.”

Macy’s new main floor experience is aimed at being a spot for the fashion-conscious, urban customer to be inspired and discover new brands, including the new additions of Scotch & Soda, Coach men’s apparel, and a premium denim zone with J BRAND, 7 For All Mankind, Fidelity, and Naked & Famous Denim. A revolving door of new brands hosted in The Park currently includes Desigual, Avirex, Paisley & Gray, INC Onyx, Goorin Bros, and Brooklyn Brigade.

“Macy’s curated assortment inspires our customer to express himself through fashion, while showing him how to effortlessly wear head-to-toe looks,” said Durand Guion, vice president of Macy’s fashion office. “We know that he loves to shop according to his style, is drawn to elevated fashion and continues to trust us to offer everything he needs, including the best brands and must-have items to update his wardrobe.”

Shoppers can discover The Park online at macys.com/thepark.