Macy's Strengthens Millennial Strategy With Men's Wearhouse Partnership

Macy's, Inc. signed an agreement with Men's Wearhouse to open licensed tuxedo rental shops within 300 Macy's stores nationwide.

These Macy's-branded shops will be operated by Men's Wearhouse and staffed by its trained formalwear professionals in dedicated space located in or near the men's department in Macy's stores. They will be fully integrated in Macy's storewide wedding experience and support Millennial merchandising strategies related to proms and other special occasions.

"Macy's is better able than any other retailer to assist customers with a broad range of needs related to special occasions, and especially wedding couples, their families and friends at this significant milestone period in life. Macy's and Men's Wearhouse will work together to provide additional convenience and simplicity for our customers while offering the latest trends in rental tuxedos, including prestige designer brands and some styles exclusive to Macy's. The customer shopping experience will be enhanced by Men's Wearhouse's specialized and expert service," said Tim Baxter, Macy's chief merchandising officer. "We see weddings and special occasions as strategic growth opportunities for Macy's. We are already well known for our wedding and gift registry, and we continue to build our business in engagement and wedding rings, wedding party suits and dresses, shoes, accessories, fashion jewelry, gifts and other categories. Tuxedo rental is the next element in building Macy's special occasion capability."

Plans call for the first 17 Macy's Tuxedo Shops to open in fall 2015 in the New Jersey, San Francisco and Houston markets, with a rollout to 300 stores by fall 2016. Macy's and Men's Wearhouse also will collaborate to develop a digital tuxedo rental shop on

Macy's Tuxedo Shops will be backed by the Men's Wearhouse reservation and group management system that allows customers to easily make and manage reservations and track the status of rentals by others in a wedding party.

Men's Wearhouse will be the exclusive provider of tuxedo rentals to Macy's, although Macy's will continue to sell tuxedos from its own men's assortment.
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