Major League Baseball to Open Its First MLB Flagship

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Major League Baseball to Open Its First MLB Flagship

By Jamie Grill-Goodman - 10/15/2019

Major League Baseball will open the MLB Flagship Store, a state-of-the-art retail destination, next summer in New York City.

The standalone 17,000 square-foot store will be the league’s first permanent retail location in the United States and will be designed to bring the game of baseball to life with an engaging, refreshed feel to retail over two floors.

“We are extremely excited about opening the MLB Flagship Store next summer,” said Tony Petitti, MLB Deputy Commissioner, Business & Media. “This new retail location in a busy area of Manhattan gives us another unique way to market our players and teams and help continue to grow the sport. We plan to provide our fans a best-in-class shopping experience and look forward to making this store a reality with our world-class partners at Legends.”

The store will offer a wide assortment of officially licensed products for fans of all ages. The high-quality products available at the MLB Flagship Store will come from a full range of MLB licensees and highlight all 30 MLB Clubs in addition to historical franchises in the Cooperstown Collection and authenticated game-used memorabilia. The store will also offer unique New York City products along with customization options.

MLB has partnered with Legends, a leader in global planning, sales, and hospitality, to operate the store. In addition, Legends Project Development is overseeing the design and construction of the new space, located at 1271 Avenue of the Americas in the heart of Manhattan.

“Building an iconic retail footprint in the United States’ most dynamic city, celebrating America’s greatest pastime is a significant moment for our company,” said Legends President and CEO Shervin Mirhashemi. “Off the strength of our deep experience in merchandise solutions, we are committed to creating an unparalleled shopping experience for baseball fans worldwide. We’re thrilled that Major League Baseball has chosen our team to help launch their state-of-the-art flagship store – we know fans are going to love this new experience.”