Marketing

Unless you’ve been living under a rock, you’ve probably been inundated with news and hot takes on generative AI, including ChatGPT. But what does it mean for retail and consumer goods? There’s a massive amount of potential, and it’s moving really quickly.

Here are four ways that an e-commerce website can use long-term and short-term signals to provide a personalized shopping experience for their users.

Petco Health and Wellness, Inc. is streamlining its loyalty services, bringing over 24 million subscribers under a single, two-tier Vital Care offering.

These are the four standout brands that are supplementing their Super Bowl commercials with engaging, digitally-focused campaigns.

Amazon’s exclusive Buy With Prime service is no longer by invitation only. The company will be expanding it to all eligible U.S.-based brands by the end of the month.

Bed Bath & Beyond's disappointing third-quarter results point to further layoffs, more shuttered stores, and a possible bankruptcy filing in the not-so-distant future.

H&M is the latest retailer to put a metaverse spin on gamified consumer experiences, launching H&M Loooptopia on the Roblox platform. Learn about this new world.

Learn why it’s so important to balance the razzle dazzle of marketing with having a disciplined approach on TikTok and other platforms, get details on how to set yourself up for success when you’re operating in so much unknown territory.

Perhaps nothing embodies the symbiotic nature of Christmas and retail as the Eartha Kitt 1953 Classic “Santa Baby.” Commercialism has always been an integral part of our modern yuletide celebrations.

Showfields is opening a fourth location in Georgetown. The new store will be built around the same “industry-disrupting” concept as the company’s other locations, and will feature over 70 brands.

Dollar Shave Club has announced plans to migrate their in-house membership tech solution and outsource subscription tech to a third-party platform provider.

The brand has launched several initiatives focusing on data to increase targeted personalization, get products to consumers faster (without sacrificing freshness), and grow its retail media business with improved insights.