Thought-Leadership Report

Mastering Localized Assortment and Allocation Planning

Retailers have made great operational changes to support omnichannel fulfillment — to be ready to serve shoppers regardless of how they find products. The pressure is now intensifying to optimize merchandising and assortment planning and allocation. Only then can retailers maximize new sales opportunities made visible thanks to e-commerce shopping insights and more granular store-level customer data.

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