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Mobile Apps

A collection of news, articles and other featured content about Mobile Apps.

Download this special report to discover how providing an engaging, tailored experience requires a mix of new-school tech and old-school knowhow.

While top retailers are adding augmented reality to improve shopping for furniture, Macy's is also adding a virtual reality experience. Find out how this department store will bring this pilot concept to more stores this year.


Cementing its reputation as a must-attend event on the retail calendar, ShopTalk 2018 opened with three big announcements from mega-retailers Amazon, Target and Macy’s.

The commerce platform now offers Google Pay to its merchants to reduce friction at checkout for consumers.

Nordstrom just closed deals to acquire two digital retail technology companies. One will impact the retailer's new employee app rolling out this year. The other is a platform rooted in conversational commerce. Learn what this tech will do for Nordstrom's personalization strategy.

Macy's plans to expand mobile checkout to most of its retail stores in 2018.

Walmart says its new technology helps eliminate food waste and has already saved the mega retailer $86 million since it was deployed. Learn more about the tech that resulted from a "hackathon" among associates and what the mega retailer plans to do with it.

Multi-site, multi-language and multicurrency e-commerce capabilities will enable Sephora to quickly expand into new countries. Learn the details.

Walmart has gone live with its digital store assistant giving customers a suite of shopping tools designed to simplify and enhance the in-store experience. Learn what these new capabilities are and how the retailer is leveraging them to make physical shopping more exciting and memorable.

Macy's plans to expand its off-price arm Macy's Backstage by another 100 stores in 2018, in addition to a 50 store rollout of previously tested tech. Learn the details of Macy's evolution.

Location-based services will prove retail’s most valuable technology in 2018 for getting it all done. Put these three important features in a robust location-aware solution to work for you.

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