Mobile Platform Adds Retail-Focused<br>M-Commerce Features

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Mobile Platform Adds Retail-Focused<br>M-Commerce Features

08/24/2010
Retail-focused mobile commerce features optimized for the new generation of mobile devices, including the iPhone, iTouch, BlackBerry and Android, are now enabled through the Digby m-commerce platform. These features allow retailers to take a more strategic approach to mobile commerce as a fourth channel while leveraging their investments in e-commerce, catalog and store channels.

The new features supported by the Digby Mobile Commerce Software Platform include:
>> Mobile Social Engagement: Provides integration with Facebook and Twitter as well as "Email a friend" and Product Ratings and Reviews, allowing consumers to interact with friends and family or view third-party reviews of products.
>> Rich, Multiple Image Product Views: Multiple image views give mobile consumers a clear picture of products from all angles.
>> Video Demonstrations: Provides a direct connection to specific product video demonstrations.
>> Barcode Scanning: Enables consumers to photograph a product barcode while in the store, allowing them to view additional details about the item.
>> Featured Items Promotions Bar: Prominently showcases featured items that are relevant to mobile consumers.
>> Bread Crumbs, Sort by Price and Sort by Brand: Allows consumers to quickly and easily navigate and search for items by price and brand via the retailer's mobile site.

For additional information visit www.digby.com.